A lot of marketers in luxury travel are always looking for the next growth hack or low-cost opportunity, but is that really a smart approach? In this episode we will cover the most common “free” marketing methods and show why they might not be that easy or cheap after all.
What do we cover in this episode
- There is no such thing as a free lunch in marketing
- Affiliate marketing and referrals
- Networking / Sales
- Public Relations / Influencers
- SEO / Organic Social Media
Free marketing in luxury travel sounds too good to be true, and it is.
We understand the notion, of course. Naturally, as a small or medium business owner or a marketer from a niche luxury travel brand that doesn’t have a huge budget allocated for marketing, you would want to look for some creative and, most importantly, cost-effective ways to get more potential customers. And because of that, the idea of free luxury marketing sounds just great. Maybe you can post something on social media here and there, or you can launch an affiliate program, or maybe get some PR exposure.
But we have some bad news for you – no marketing is truly free, and is someone is trying to tell you otherwise, you should think twice before agreeing to work with them. There are multiple pitfalls that you should avoid when it comes to these “free” marketing initiatives (free PR, affiliate programs, organic social media, and such), so let’s dive in!