Summary

This week we talk with Matthew King and Michael Phillips from Wealth-X about data, profiling high-net-worth individuals, analyzing your prospects, and getting the max out of your luxury sales and marketing strategy.

What do we cover in this episode

  • Matt and Mike’s background with Wealth-X
  • What is Wealth-X
  • What kind of HNWIs data and intelligence services does Wealth-X provide
  • Interesting use cases for sales & marketing applications in luxury travel
  • Interesting digital marketing tactics that can take advantage of the data you provide
  • Top mistakes in HNWIs outreach and luxury marketing in general, and how to avoid them
  • Trends and developments in global wealth post-Covid19

Wealth-X provides data-driven intelligence that helps luxury brands across all industries to reach, connect, and do business with high-net-worth individuals

wealth-xWealth-X is a global wealth information and insight business. By partnering with leading prestige brands across the financial services, luxury, not-for-profit and higher-education industries, Wealth-X provides information to fuel strategic decision-making in sales, marketing, and compliance, as well as produces unparalleled data analysis to help organizations uncover, understand, and engage their target audience.

You can connect with Matt and Mike here:

Matthew King
Michael Phillips

You can learn more about Wealth-X at:

wealth x

Make sure to subscribe! The Luxury Travel Marketer podcast is available on all major platforms

 

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