In this episode we talk about the number one mistake that luxury marketers make, all the time! If you want to avoid falling into this trap, make sure to tune in to this episode!
What do we cover in this episode
- The number one mistake that luxury marketers make
- How it influences your personas, campaigns, copywriting and analysis in a bad way
- How to avoid it by being self-reflective
- The right mindset that you need to develop to avoid future mistakes
Most marketers have made this mistake at some point in their career. Especially in luxury marketing this can be very costly though.
Being a marketer often means to ask yourself hard questions. Is this campaign idea creative enough? Am I on brand? What does my ideal customer profile look like? Am I being human and emotionally relevant enough? Am I targeting the right personas and markets with my media buys? Is this going to produce the type of lead or booking my sales team or management needs? All of these are hard questions marketers need to ask themselves on a daily basis.
The right answers for these questions are all rooted in one fundamental truth that, if ignored, will lead to a lot of problems down the line. Listen to this episode, gain insight into this common misconception and make sure that your next strategy is built on solid foundations.
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