Summary

Did you ever feel like an ad or website really speaks to you? Did you ever feel an instant connection to a brand, service or product and knew you had to buy it no matter what? If yes, then you have experienced emotional resonance. Tune in to learn more about how to use this neuromarketing concept in your luxury marketing.

What do we cover in this episode

  • What is emotional resonance?
  • Why emotional resonance is important
    in luxury marketing
  • How can we improve ER?
  • How to improve your personas
  • The limbic map
  • Map your ER to your service or product
  • Use your new insights to improve emotional consistency
  • Measure the before and after

Emotions are at the core of every successful luxury marketing campaign. But a lot of marketers don’t know how to use emotions effectively in their campaigns to their advantage.

As luxury marketers we need to be able to inject the right emotions into our campaigns so that they will resonate strongly with our prospects all throughout their buyers journey. In this episode we breakdown how to use a concept from neuromarketing called emotional resonance that can help us to improve our personas, make them more clear and use the insights generated from them in our advertising, copywriting and design. Getting this right can often mean the difference between failure, mediocre results and outstanding success. Tune in if you want to learn more about emotional relevance.

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