Summary

Being data-driven means a lot of different things to different people. In this episode we go deep and break down exactly what a data-driven mindset is and how you can apply it to your business, no matter what stage it is in.

What do we cover in this episode

  • What does data-driven mean?
  • What is the data-driven mindset?
  • What is the data-driven approach when it comes to marketing?
  • Collecting data
  • Testing
  • Analyzing Data
  • Driving innovation and automation
  • Knowing the limits of data
  • Not underestimating psychology & design

Data-driven is a buzzword that is quite common nowadays in the world of marketing. But as usual very few marketers have a clear definition of what this means.

Collecting data and using it to make informed decisions lies at the heart of the data-driven mindset. But it extends beyond that simple paradigm. Understanding the high-net-worth consumer, their motivations, emotions, and potential objections, is only possible through collecting, sorting and analyzing enough data. If you want to learn how you can utilize this kind of data in your daily work as a luxury marketer, listen to this episode and embrace a new way of running affluent campaigns.

Did you enjoy this podcast? Do you want more? We also have a free checklist for your next luxury travel or hospitality marketing campaign that you can download by clicking on the button below!

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