Summary

In this episode we explain why there is sometimes a toxic relationship between sales & marketing in luxury travel companies and how you can align these departments for optimal performance.

What do we cover in this episode

  • Why does this matter?
  • Where lies the problem?
  • What is the solution?
  • Communication
  • Technology
  • Setting expectations
  • Service Level Agreements (SLAs)
  • Attribution modelling

The love & hate story of sales & marketing is as old as time itself. While sales is still considered to be the most important department in a lot of luxury travel organizations, marketing armed with data, creativity and conversions is becoming more and more part of high-level strategic conversations.

But how do you align the two? If marketing generates qualified leads for sales, how can sales give marketing the information they need? And what is the best way to support sales people in their prospecting, nurturing and closing efforts? On which activity should you spend more money in terms of payroll, expenses and budgets? How do you align those teams so the whole organization can benefit from it? Let’s explore some ways you can reduce animosity, increase collaboration and promote transparency.

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