Summary

Let’s talk about the NBAA event VBACE 2020 and what it means for aviation marketers. It’s a new year and we are back with new episodes to bring you news and know-how from the world of luxury marketing.

What do we cover in this episode

  • What is NBBA?
  • What is VBACE?
  • How was the actual virtual tradeshow set up?
  • Best practice for charter beginners
  • Best practice for first time jet buyers
  • Data and connectivity
  • Future tech
  • Sustainability
  • Why should aviation marketers attend VBACE?

As new members of NBAA we attended VBACE 2020 in December, here is what we learned.

VBACE 2020 was a virtual tradeshow for the first time. With this new format came new challenges but NBAA did a good job in our opinion at providing a basic framework with live chat, private chat, virtual booths and content downloads as well as lots of educational content.

For us as marketers in private and business aviation it was important to connect with key manufacturers, charters and sales brokers in the US, which is still the largest private aviation market in the world. If you want to get a quick summary of current developments in aviation technology, best practices and future trends (SAF, autonomous flight, air taxis etc.) listen to this episode learn more about the future of aviation.

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