Summary

Everybody has attended virtual events in 2020. Virtual events as an alternative or enhancement to in-person events are most likely here to stay. But how do you use them to sell to VIPs and UHNWIs? Tune in to find out.

What do we cover in this episode

  • Why is virtual important moving forward?
  • Is virtual or in-person better?
  • What are some good luxury travel use cases for virtual?
  • Virtual event formats
  • Applications for travel, hospitality, aviation and yachting
  • Common pitfalls
  • Advantages of going virtual
  • Disadvantages of going virtual
  • Hybrid events

The majority of b2b and b2c luxury travel events went virtual or were cancelled in 2020, will things change in 2021?

2020 was a hard year for luxury travel no doubt. Especially yachting and aviation was heavily affected by the lack of yacht shows and aviation shows to draw in and showcase yachts and jets for sale. And it looks like a lot of these local events might not be coming back in the same format as before. Digital got a heavy boost through the pandemic and a lot of brands are still struggling to adapt to that. In this episode we want to showcase some potential applications for virtual events to compensate for the lack of opportunities to do yacht or jet inspections, host in-person VIP events and much more. Tune in if you want to leverage virtual events in your company to the maximum.

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