Summary

Let’s dive into the different options that marketers have if they want to personalize their campaigns, their content and their channel mix to each individual HNWI persona they have in their business.

What do we cover in this episode

  • Different levels of personalization
  • The product & service level
  • Personalized campaigns and planning
  • Targeted personas
  • Personalized content
  • Personalized targeting and creative
  • Learning from analytics

Even though privacy regulation is getting more and more stringent, personalized marketing based on data is still the future of luxury travel

If you are still running one-size-fits-all type campaigns with generic and boring luxury branding on top of it then you will have a problem in 2021. Things have gone digital and the journey has just begun. By crafting personalized messaging, campaigns and creative you can address individual types of HNW buyers with services and offers that educate, enchant and convert them much easier than a simplistic double page ad in a luxury print magazine. Tune if you want to get ahead of the competition when it comes to data-driven, personalized marketing.

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