Hearing is one of your most important senses. Nonetheless it is the one that is most often neglected by luxury marketers, be it online or in the physical world. Tune into this episode if you want to take control of your audio marketing and start enchanting HNW customers.
What do we cover in this episode
- What is audio marketing?
- Its role within brand marketing
- Where to use it in luxury marketing
- How it plays into neuromarketing
- How to use it in the digital space
Audio marketing is more than just a website jingle or a podcast episode
Engaging the senses of your luxury prospects and offering educational or entertaining content based the type of format they prefer (auditive vs visual) is key in capturing attention online and using to either raise brand awareness or increase commercially viable conversions for your business. In this episode we highlight where you can use audio in your digital or luxury marketing mix, what you need to look out for and why using music on your website sometimes can actually work.