Summary

In this episode we deep dive into digital luxury plans and why they are so essential for every luxury brand in hospitality or travel. A lot of people skip points or leave out important elements when it comes to marketing plans and end up regretting it later. Listen to this episode if you want to make sure that you are ticking all the boxes.

What do we cover in this episode

  • Why strategy is so important
  • Why it should be  informed by your business strategy
  • The importance of alignment with sales
  • Including your brand definition
  • Personas or ICPs
  • Markets and geographies
  • SWOT & competitors
  • Funnel Design
  • Realistic budgeting
  • Channels/Media
  • The theme of the campaign
  • Creatives & placements
  • Martech
  • The action plan (project management)
  • A/B Testing and optimization
  • KPIs/Reporting

If your strategy is flawed or unrealistic you might end up wasting most of your budget. 

People tend to oversimplify marketing strategy and often see it as sufficient to select platforms and channels, assign a broad budget and run some simplistic ads. Nothing could be further from the truth. In luxury especially considering factors like neuromarketing, psychology, personas and digital possibilities when it comes to creatives and delivery are hugely important.

Writing a comprehensive luxury marketing plan and presenting it to your team and management can spell the difference between getting your budget approved or cut short. If you are a business owner who wants to invest you need to work with partners or talent that can help you navigate the complex digital ecosystem and help you focus on the right KPIs and types of content. Tune into this episode to get a solid overview over the most important elements of every luxury marketing strategy.

Did you enjoy this podcast? Do you want more? We also have a free checklist for your next luxury travel or hospitality marketing campaign that you can download by clicking on the button below!

Download The Campaign Checklist