How Omnichannel Media Buying Can Maximize Your ROI in Luxury Travel – Summary


Omnichannel media buying is a complex but powerful way of looking at paid advertising to drive fresh high-net-worth leads or direct bookings for 5 star properties. In this episode we dive deep into why omnichannel is different and much more complex than just simply running PPC ads on Google or Meta.

We also cover what the requirements are if you want to use this approach in your business and which boxes you should tick first to get the full benefit of this 360 degree approach. Last but not least, we give you a step-by-step process on how to go about planning your first multi-channel campaign and how you can use agency services to make the work easier, faster and more efficient.

What do we cover in this episode

  • What is media buying?
  • What does omnichannel mean?
  • The question of budget
  • Attribution modelling and analytics
  • Understanding personas and their journeys
  • How to map customer touchpoints to the buyer’s journey
  • How to map the right content formats and placements to digital touchpoints
  • How to map the right messaging and score the touchpoints for relevance
  • Deploying the right creative with the right messaging at the right time
  • Scaling budget across the buyers journey
  • Importance of A/B testing, iterating and optimization
  • What are the benefits of working with agencies?

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