The Future of Search Marketing – Summary

In this podcast episode, we explore the future of search marketing, shedding light on the transformative changes that lie ahead, and what it means for luxury travel and hospitality. From the increasing prevalence of voice search and conversational AI to the integration of augmented reality and search interfaces, we examine how search engines are evolving to enhance user experiences.

The episode also delves into the significance of machine learning algorithms, zero-click searches, and data privacy regulations for marketers. Whether you’re a seasoned marketing professional or a business owner, this episode equips you with the knowledge needed to optimize your search marketing efforts for a successful future.

 

What do we cover in this episode

  • Current status of search marketing in the West
  • How will AI and LLM affect search marketing ?
  • How will voice change search marketing
  • Will search advertising, display and video still play a role?
  • How to stay up to date with the latest developments in search marketing?

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