Liubov

Is your affluent prospect problem aware, brand aware or even product aware? Or has he or she just seen your logo somewhere on a billboard…

Agencies are an integral part of the marketing ecosystem. This especially applies to luxury travel. In this episode we give you a primer on how…

Ever heard of neuromarketing? It governs how we react, based on our 5 senses and emotions, to advertising and branding. If you want to learn…

What is the magic bullet paradox? Why is so fatal for business owners and inexperienced marketers alike? What can you do to avoid it and…

What excites affluent consumers about your brand? How do you develop luxury USPs, and how do you prioritize them? And, finally, how can you distill…

Have you ever heard of the 10,000 hour rule? Well, you can become a great luxury marketer in less time than that but it will…