Podcast

As part of our series on funnels we start off this week with media buying. What is it, how it should be done and what…

If you are still thinking that digital marketing consists of just having a pretty homepage, doing a little bit of SEO, social media and maybe…

This week we discuss why you should never skip the strategy stage if you want to plan out effective luxury travel marketing campaigns. We also…

In this episode we discuss luxury buyer personas. What are they, why do you need them and how do they fit into a larger marketing…

In this episode we discuss Kapferer and Bastiens 24 laws of anti-marketing for luxury and how they apply or not apply to luxury travel companies.…

What are the differences between brand marketing and direct response marketing? How does that apply to luxury travel? Why is the distinction important? Find out…