Podcast

Are you still using Excel sheets, Outlook and your phone to organize your customer data and sales activities? If yes, then you need to listen…

Let's dive into the different options that marketers have if they want to personalize their campaigns, their content and their channel mix to each individual…

In this episode we explain why there is sometimes a toxic relationship between sales & marketing in luxury travel companies and how you can align…

Being data-driven means a lot of different things to different people. In this episode we go deep and break down exactly what a data-driven mindset…

Is your affluent prospect problem aware, brand aware or even product aware? Or has he or she just seen your logo somewhere on a billboard…

Ever heard of neuromarketing? It governs how we react, based on our 5 senses and emotions, to advertising and branding. If you want to learn…