The Luxury Travel Marketer (Podcast)

If you are still thinking that digital marketing consists of just having a pretty homepage, doing a little bit of SEO, social media and maybe…

This week we discuss why you should never skip the strategy stage if you want to plan out effective luxury travel marketing campaigns. We also…

In this episode we discuss luxury buyer personas. What are they, why do you need them and how do they fit into a larger marketing…

In this episode we discuss Kapferer and Bastiens 24 laws of anti-marketing for luxury and how they apply or not apply to luxury travel companies.…

What are the differences between brand marketing and direct response marketing? How does that apply to luxury travel? Why is the distinction important? Find out…

In the second episode of the luxury travel marketer podcast we talk about how the luxury travel industry is changing right as we speak and…