What We Do
What We Do
We Generate High-Net-Worth Leads
For Luxury Yacht Companies
We Generate High-Net-Worth Leads For Luxury Yacht Companies
Superyacht and yacht charter companies need leads. A lot of leads. Especially warm leads that are actually interested in expensive yachts. Our luxury marketing approach for generating high-net-worth leads that convert into high-ticket sales is what we call data-driven direct marketing.
While traditional luxury yacht marketing relies heavily on yacht and boat shows, referrals and discounting, online direct marketing instead uses a variety of digital tools like media buying, content marketing and email automation to drive fresh and high quality leads.
Why Data-Driven Marketing Generates Superior Leads In The Luxury Yacht Market
By using paid advertising, lead generation for yachting companies becomes much more reliable and scalable. It is simple, you invest more advertising budget, you generate more leads. You just keep going until your sales team is fully booked with meetings and you are crushing your revenue goals for this year.
Also, with direct marketing you are not limited to your local or national market, but instead you can generate leads from any country you like, which opens up the whole world to you. Want to tap into demand for large mega yachts from the Middle East? No problem. Want to advertise luxury yacht charters to affluent Chinese? Sure. Sky’s the limit.
Last but not least, data-driven marketing is highly measurable and transparent. With our easy to use marketing analytics setup we can tell you exactly which clicks lead to sales and which did not. In the long run this means more effective marketing and less wasted budget.
Our Focus Is Luxury And
Our Focus Is Luxury And High-Net-Worth Individuals
We don’t work with discounters and mass-market travel companies. Boating already has enough players that are involved in a race to the bottom. We want to offer our clients an alternative. You can keep your high margins, while maintaining a high level luxury service by selling to affluent prospects only. This is what we want to facilitate for our clients.
We Offer An Alternative To Traditional Luxury Sales
Selling big yachts is all about relationships and trust. We understand that but where does the first contact happen these days? In a retail office somewhere? At a local fundraiser? Most likely it will be online. It could be in an app, on the computer, through a search engine or on a luxury sailing or superyacht website. Digital marketing is the right way forward to promote the biggest yachts in the world. We want to support our clients and enable them to leave the right impression, at the right time.
The Results We Achieve For Our Clients
Speak For Themselves
The Results We Achieve For Our Clients Speak For Themselves
We generate affluent leads that are warm, opt-in and inbound. This means that the people who raise their hand on your website want to do business with you. They are looking for superyacht rental companies or luxury yacht brokers that can advise them properly. They are not looking for discounts. The right type of luxury prospect won’t haggle or complain about prices or the status of the boat market but instead will not only pay the rates that you offer but also recommend you to their network. These are the leads we deliver to our clients through data-driven direct marketing.
Who Are Our Clients
Who Are Our Clients
How Does Our Typical Yachting Client Look Like?
When it comes to marketing for superyachts, megayachts, or sailing yachts our typical clients are either international enterprise companies or small and medium-sized superyacht charters that have achieved a certain level of maturity in terms of size, revenue, and annual marketing budget. As a rule of thumb, we tend to work best with companies that can at least invest 8-15% of their annual revenue into their marketing or at least have a budget of $10,000 or more.
What Type Of Yacht Business Models
Do We Support?
What Type Of Yacht Business Models Do We Support?
We work with highly successful independent yacht brokers, medium to large luxury yacht charters, yacht manufacturing companies, luxury marinas and luxury brands selling everything from catamarans, speed boats, cruisers, fishing boats to explorers.
Our Marketing Is International, Because Luxury Knows No Borders And Has No Bounds
We build marketing campaigns that target countries all around the globe. From North America to Central or Eastern Europe, all the way to the Middle East or Asia. We even have specialists that cover complex markets like Russia, Japan and China.
Our Clients Serve The 01%
Buying visibility and advertising in the right luxury media channels, reaching audiences with very specific preferences and deep pockets is expensive and often difficult. If you are not aiming to attract and serve wealthy patrons, you mostly won’t have the profit margins to afford the consistent type of advertising that would really allow you to penetrate the luxury sailing and boating community effectively.
We Want To Help Businesses
Embrace New Technologies
We Want To Help Businesses Embrace New Technologies
Digital marketing for yachting is constantly evolving. Affiliate marketing for example used to be new and exciting, now it has become just expensive and often unreliable for luxury yachting brands. Innovation these days is driven by data. Data can tell us how your customers travel, what they like and how they want to be sold to. At Jadewolf we can help you collect, aggregate and use that big data to transform your sales and marketing process. We just ask you to be open-minded.
How Do We Generate Results
How Do We Generate Results
We Build Luxury Marketing Funnels
Our clients have complex customer profiles. Mega yacht owners, affluent families and groups interested in superyacht renting are different from regular consumers. They have different needs in terms of privacy, luxury service, and access. Because of that we always create detailed personas that describe the ideal customer profile of our client before we deep dive into building a smart marketing funnel that covers the awareness, consideration and purchase stage.
What Yacht Marketing Channels
And Technologies Do We Use?
What Yacht Marketing Channels And Technologies Do We Use?
Data-driven direct marketing uses a variety of powerful tools to drive traffic, build attraction, honest trust and eventually the kind of strong emotional connection that is required to purchase a luxury trip from you. Amongst those channels and tools are media buying, pay-per-click, programmatic, social media marketing, email marketing, marketing automation, CRMs, analytics and more advanced things like 3rd party data, landing page designers, sales engagement tools and much more.
We Produce Content For You
That Sells The Luxury Dream
We Produce Content For You That Sells The Luxury Dream
Yacht marketing is built on creativity and uniqueness. Gone are the days of extravagance and wastefulness. If you really want to sell yacht vacations or custom made megayachts you need to deliver authentic and outstanding luxury sales experience. Great content is a powerful method of communicating your ability to fulfill dreams and wishes. Be it landing pages, mini-websites, apps, email marketing templates, copywriting or rich-media like video marketing, audio marketing and travel influencer content.
No Advertising Dollar Goes Unmeasured
Luxury marketing funnels and paid advertising generate data. A lot of it. To optimize your marketing campaigns, the quality of your leads and the volume of your sales pipeline you need to measure everything. From the first click all the way up to how your yacht charters brokers interact with affluent prospects and close the deal. With our sophisticated stack of marketing analytics technology (web analytics, heatmaps, live-recordings, pipeline metrics, business intelligence, etc.) we make sure that you never ever waste a single advertising dollar again and get maximum ROI.
How To Work With Us
How To Work With Us
How Do We Work With Clients?
A great boat marketing campaign starts with a strategy. A lot of people love to skip this part because they think it will save them time or money. We are the opposite. We believe that interviewing your team, analyzing your website, social media channels and backend technology are crucial to identifying your ideal affluent customer. That is why when we start working with new clients, we like to first spend one to two weeks learning the ins and outs of their business model and brand. By first doing a strategy project or workshop together we ensure that we are a great fit, can solve your marketing challenges and provide the kind of results you need to transform your business.
The Next Step Is An Actual
Direct Marketing Funnel
The Next Step Is An Actual Direct Marketing Funnel
Here we really customize what we do for our clients. If you are a small or medium sized yacht business we might start with a simple micro funnel based on SEM, PPC and social media ads with maybe one landing page and a bit of email marketing. This kind of direct marketing campaign usually can drive some initial revenue to justify a bigger investment project later on.
If you are a large business or enterprise company that needs affluent leads at scale to feed a larger sales team, or if you need to close ultra-high ticket packages with large margins that sell the most expensive yachts on the market, then we can build a custom luxury marketing funnel or growth framework for you that includes things like direct & programmatic media buying, responsive landing pages and website personalization, sophisticated marketing automation that connects to your CRM, emotional luxury copywriting, beautiful rich-media content and detailed analytics that show you exactly the kind of KPIs you need to track.
Or you can just pick the parts you need and instruct us to work with your in-house team or let us consult you on the best way forward. We are here to help you achieve YOUR goals.
Collecting Data Is Crucial To Your Success
Once the marketing funnel is built and the campaign is ready to go it is time to collect some data. The best way to collect enough data is by assigning an initial test budget and running some targeted ads towards your ideal luxury customer profile. This allows us to tweak and optimize the campaign and this way over the course of one or two months we can generate exactly the kind of leads you need.
Creating A Long-Term Strategic Partnership
Things change, needs change, companies evolve. We understand this process and are here to support you along the way. Once the funnel we have built for you is creating the kind of results you were looking for and the leads are flowing in we can take the next step. At this point we can start working with you on scaling up your direct marketing machine to include more luxury media options, different types of content and help you incorporate new cutting-edge tactics and marketing technologies to further drive visibility and brand awareness in the right social circles that can afford your services.
How To Get In Touch With Us
How To Get In Touch With Us
It’s Simple, Ask For A Callback!
The best way to start a conversation with us is to fill out our callback request form. On that form we ask you some simple questions about your business that can help us determine the best strategy format for your company. After you fill out the form we will reach out to you in the next 24 hours via the phone to confirm all the necessary details.
For some people a simple two week remote strategy project is enough to kick-start things, for larger more complex projects that involve several markets and different affluent traveler profiles, we might want to take a bit longer, involve more people and maybe even visit your office and host a goal setting or tactics workshop. Once we agree on all the details we will make you an offer for a initial project and submit it to you for review.
Connect With Us On Social Media
Not Ready To Talk To Us Yet?
Download One Of Our Guides!
Not Ready To Talk To Us Yet? Download One Of Our Guides!
We release weekly luxury marketing podcasts, blog posts and offer in addition to that a variety of different guides, infographics, videos, and other materials on luxury yacht marketing in our resources section. We are proud of our content and work hard to keep our know-how as cutting-edge as possible. Those materials can help learn more about data-driven direct marketing and what kind of agency we are so go ahead and take a look.
Use Our Marketing Chat Bot
You can also submit your details via our chatbot in the lower right corner and any potential questions you might have. Just make sure to leave your email and phone number so we can get back to you in time. We will normally get back to you within 24 hours under normal circumstances.
Fill Out Our Contact Form Or Call Us
Of course you can also fill out our contact form by navigating to CONTACT US in the main menu of the website. There you will also find our EU and US phone numbers. At Jadewolf we speak English, German, Russian, Chinese, Japanese, and a bunch of other languages as well, so rest assured that we can understand you. Since we are a remote agency, we usually will have someone ready to pick up the phone and answer your questions 24/7. So don’t hesitate to call if you need a quick answer.