Must-Haves for Your Digital Marketing Strategy

Must-Haves for Your Digital Marketing Strategy – Summary

A lot of executives and managers cut corners when it comes to their digital marketing strategy. Using a templated (what worked before, tried and true) approach they often fail to view luxury marketing as a holistic endeavor that requires looking at aspects of the challenge of attracting affluent travelers and converting them into customers.

The digital world is evolving constantly at break-neck speed, and while you don’t need to strive for perfection a certain amount of must-have considerations should always be part of your annual strategy or even of individual campaigns if they have a large scope. In this episode we try to list out what we think are the must haves of digital marketing strategy in luxury travel and hospitality, tune in and make sure that you check all the boxes next time you plan to invest in your digital marketing.

What do we cover in this episode

• Positioning, market, competition, budgets and how to set goals
• Making luxury personas the base of the strategy
• Art direction & neuromarketing, and why they need to be part of it
• Media Mix (PR, social, search, direct, influencers, programmatic)
• Funnel Design (user journey, building blocks, benchmark KPIs, budgets, revenue, profit)
• KPI Forecasting (smart goal setting, business intelligence, financial goals, ERP systems)
• What tech should you use?  (planning, production, execution, analysis)