In other words, we build online direct marketing funnels for private aviation, yachting, travel and luxury hospitality companies. Every marketing funnel has four stages: awareness, consideration, close and delight.

How does that look like in an online marketing environment? The media buying and content phase covers the awareness stage, while the consideration stage is covered by content, email and sales follow-ups. The closing obviously maps the decision stage, which converts the person in the funnel into your customer. Every step flows into the next through a seamless online experience.

The general structure of a funnel usually stays the same, but each step of the structure can vary depending on the kind of luxury product or service you are promoting.

It is worth noting, that no digital marketing funnel should stop after the decision stage. You can delight and encourage your customers to share their experience with others and ultimately turn them into brand evangelists. If you want to find out more, don’t hesitate to book a discovery call with us.