The Client
House of Nine is an Italian boutique cruise & hospitality brand redefining Mediterranean travel through design-forward, small-group voyages for affluent, experience-driven explorers. Their itineraries blend high-touch service, curated local access in Tuscany, and intimate seaborne luxury — appealing to a new generation of travelers seeking exclusivity without the excesses of mass-market cruising. With an aesthetic sensibility more aligned with fashion and architecture than traditional tourism, House of Nine operates at the intersection of cultural sophistication and slow luxury.
The Challenge
While House of Nine had a distinct brand and a compelling offer, they lacked the digital infrastructure to scale lead acquisition or automate their follow-up workflows. The cruise part of their business was fresh when we started working on their account. Ad campaigns were either non-existent or misaligned with high-net-worth travel psychology. And while the brand exuded style, their funnel lacked persuasive design and conversion logic based on the luxury cruise business model. The team needed a complete system — one that could generate demand, streamline conversion, and stay true to their brand DNA.
The Solution
We implemented a performance-driven digital system for House of Nine that helped them break into the luxury b2c cruising space while building a scalable foundation for lead generation and sales growth.
- Luxury Growth Strategy:
We crafted a digital luxury strategy that refined House of Nine’s emotional positioning around exclusivity, insider access, effortless Italian cultural immersion, and design-first aesthetics. This strategy served as the foundation for all advertising, landing page, and funnel redesign efforts.
- Landing Page Design:
We built a visually rich, mobile-optimized landing page structured to emotionally guide high-net-worth prospects from initial curiosity to committed inquiry. The page architecture combined aspirational imagery, persuasive travel narratives, and conversion-optimized pacing to maximize engagement and form submissions.
- High-Conversion Form Redesign:
We transformed the inquiry process into a sophisticated form experience that used segmentation logic, personalized microcopy, and elevated design to increase both the quantity and quality of leads. The form positioned House of Nine’s travel experiences as exclusive, curated offerings, rather than commoditized cruise products.
- Meta & Google Ads Campaigns:
We launched highly targeted advertising campaigns focused on attracting affluent travelers seeking boutique, design-forward experiences. Creative assets were built around lifestyle positioning, aesthetic aspiration, and cultural insider access — differentiating House of Nine from mass-market cruise offerings.
- Marketing Automation Setup:
We deployed a lightweight but powerful marketing automation system that included instant lead confirmations, drip follow-ups, and sales templates. This ensured faster speed-to-lead without losing the brand’s boutique, personalized feel.
- Conversion Tracking & Analytics:
We cleaned up and rebuilt the tracking infrastructure, ensuring accurate performance attribution from ad click to inquiry form submission. Google Analytics, Meta Pixel, and CRM events were all synced to provide real-time data on lead quality and campaign performance.
- CRM & Lead Management Workflow:
We set up a CRM-driven lead management process, including segmentation rules, pipeline stages, and lead distribution — enabling the House of Nine sales team to nurture leads at scale while maintaining high-touch service standards.
By combining channel-specific media execution with a redesigned conversion infrastructure, we delivered a fully integrated demand generation system tailored to luxury cruises. From Meta and Google campaign buildout to form UX, landing page design, CRM workflow configuration, and real-time event-based analytics — every asset was developed to function cohesively within a scalable, high-conversion architecture. The automations ensured timely responses, while the reporting provided granular insights into lead flow and performance by channel, audience, and creative variant. House of Nine now operates with a complete, technically sound growth engine — built for both visibility and control.
The Result
With a refined lead generation funnel, automation in place, and targeted advertising live, House of Nine quickly moved from static operations to a responsive, scalable lead generation engine. The new landing page and form redesign significantly improved conversion rates while reinforcing the emotional value of the experience. Automations ensured fast, consistent follow-up and supported sales team bandwidth without diluting the high-touch feel.
The brand now operates with full visibility across its funnel — from impression to inquiry to sale — with performance data guiding their growth decisions. Most importantly, every digital touchpoint now reflects the aesthetic and emotional depth that defines House of Nine’s unique take on luxury cruising.