The Client
Kuoda Travel is a bespoke tour operator specializing in luxury tours across South America. Their core destination is Peru, but they also offer curated experiences in Bolivia, Ecuador, Colombia, Chile, Argentina, and the Amazon jungle.
The Challenge
Before the pandemic, the majority of Kuoda Travel’s lead generation was based on referrals and SEO. However, they needed to diversify their lead sources and improve their digital marketing strategy. Additionally, their sales team was not yet proficient in using their new CRM system, which hindered their ability to manage and convert leads efficiently.
The Solution
Jadewolf Marketing provided a holistic approach, addressing multiple facets of their digital presence and sales process. The deliverables included targeted Google Ads and Meta Ads, charity/PR consulting, UX/UI and CRO consulting for their website, website analytics, form design, CRM consulting, luxury sales consulting and email automation.
- Google Ads & Meta Ads: We crafted and managed targeted ad campaigns on both platforms, focusing on affluent travelers. Our data-driven strategies ensured maximum engagement and lead generation.
- Leveraging Charity: We advised Kuoda on integrating their charity work into their marketing efforts, highlighting their social commitment and attracting a socially conscious clientele.
- UX/UI and CRO Consulting: A thorough analysis of Kuoda’s website led to recommendations for improving user experience and conversion rates. Key site elements were redesigned to create a smoother user journey.
- Website Analytics: Advanced tracking tools like heatmaps and user behavior recordings were implemented to gather insights into user behavior and website performance, enabling informed decision-making for future improvements.
- Form Design: We redesigned inquiry and booking forms to be more user-friendly and support lead qualification which reduced the amount of in transparent, low quality leads.
- CRM Consulting: We provided best practices for CRM application tailored to the luxury travel industry, intended to help Kuoda manage client relationships more effectively and streamline their sales process.
- Sales Consulting: Specialized resources on luxury sales strategies were supplied to Kuoda’s sales team to help them expand their skillset and engage more effectively with high-end clientele and close deals more efficiently.
- Email Automation: New email templates were developed for automated campaigns, including a sequence of nurture emails to keep leads engaged and moving through the sales funnel.
The Result
These strategies led to significant improvements in Kuoda Travel’s advertising and lead generation performance. They experienced a substantial increase in qualified leads and measurability, enhancing their competitive edge in the luxury travel market. The comprehensive approach not only optimized their digital presence but also transformed their internal processes, contributing to sustained growth and success.