Founder
David Nickel
David Nickel is the Founder and Strategic Director of Jadewolf Marketing. He holds a Bachelor’s degree in Chinese Studies and a Master’s in Luxury Management. Over the past 15 years, David has worked across the fine arts, real estate, fashion, luxury, and enterprise technology sectors – helping global brands refine their identity and engineer high-performing digital customer journeys.
Fluent in Mandarin Chinese and having travelled to more than 30 countries, he brings an international perspective to every project. At Jadewolf, David focuses on providing strategic direction to new clients and guiding them through onboarding, growth architecture, and scaling initiatives.
Co-Founder
Liubov Nickel
Liubov Nickel is the Co-Founder and Operations Director of Jadewolf Marketing. She holds a Bachelor’s degree in Japanese Studies, an MBA, and a Master’s in Future Marketing. Fluent in Japanese, Russian, and English, Liubov brings a global perspective to every client engagement.
With extensive experience spanning luxury vacation rentals, high-ticket expedition cruises, and luxury safari experiences, she leads Jadewolf’s account services, in-house luxury specialist team, and technology innovation projects – ensuring every partnership delivers operational excellence and measurable results.
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A global boutique agency powered by a world-class remote network
Jadewolf operates as a fully distributed luxury marketing agency. Our international team of strategists, creatives, and technologists collaborates across time zones to deliver exceptional results for travel and hospitality brands worldwide.
From videographers in Paris to CRM specialists in Singapore, we source senior talent with deep experience in luxury, hospitality, and performance marketing. This agile structure allows us to scale projects efficiently while maintaining the craftsmanship, precision, and personal attention our clients expect.